effectivemarketingindex.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.effieindex.com/

Character length : 19

Title

Effie Effectiveness Index

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.effieindex.com/ranking_na/overview.cfm ("/ 2016 North American Rankings")
http://www.effieindex.com/ranking_na/overview.cfm ("Overview")
http://www.effieindex.com/ranking_na/?rt=1 ("Agencies")
http://www.effieindex.com/ranking_na/?rt=2 ("Independent Agencies")
http://www.effieindex.com/ranking_na/?rt=3 ("Agency Networks")
http://www.effieindex.com/ranking_na/?rt=4 ("Agency Holding Groups")
http://www.effieindex.com/ranking_na/?rt=5 ("Brands")
http://www.effieindex.com/ranking_na/?rt=6 ("Marketers")
http://www.effieindex.com/ranking_na ("NEW: 2016 North American Effie Rankings Announced June 2, 2016")
Expand

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

Linkedin115

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

Effie Effectiveness Index

Character length : 25

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	2	0	0

Heading structure in the source code

<H4> NEW: 2016 North American Effie Rankings Announced June 2, 2016
<H4> View Global Rankings Announced April 2016

Word cloud

agency8
rankings7
effie7
agencies5
announced4
marketers4
holding4
brands4
networks4
global3
independent3
groups3
index3
most2
effectiveness2
overview2
north2
worldwide2
offices2
award2
american2

Keyword matrix

word	title	descriptions	heading
agency
rankings
effie
agencies
announced
marketers

Two Word cloud

networks agency2
effie index2
agency holding2
independent agencies2
brands marketers2

Three Word cloud

groups brands marketers2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 7 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.effieindex.com/bower_components/modernizer/modernizr.js
http://www.effieindex.com/bower_components/jquery/dist/jquery.min.js
http://www.effieindex.com/.. /jquery.dataTables.min.js
http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.js
http://www.effieindex.com/assets/javascripts/flot/jquery.flot.js
http://www.effieindex.com/.. /jquery.flot.categories.js
http://www.effieindex.com/.. /jquery.flot.resize.js
http://www.effieindex.com/assets/javascripts/plugins.js?v=091848829
http://www.effieindex.com/assets/javascripts/main.js?v=091848829

List of render blocking css files

http://www.effieindex.com/assets/stylesheets/base.css?v=091848829
http://www.effieindex.com/.. /jquery-ui.css?v=091848829
http://www.effieindex.com/.. /jquery.dataTables.css?v=091848829
http://www.effieindex.com/.. /dataTables.colVis.min.css?v=091848829
http://www.effieindex.com/.. /jquery.dataTables.min.css?v=091848829

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.effieindex.com/bower_components/modernizer/modernizr.js
http://www.effieindex.com/bower_components/jquery/dist/jquery.min.js
http://www.effieindex.com/bower_components/dataTable/js/jquery.dataTables.min.js
http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.js
http://www.effieindex.com/assets/javascripts/flot/jquery.flot.js
http://www.effieindex.com/assets/javascripts/flot/jquery.flot.categories.js
http://www.effieindex.com/assets/javascripts/flot/jquery.flot.resize.js
http://www.effieindex.com/assets/javascripts/plugins.js?v=081907822
http://www.effieindex.com/assets/javascripts/main.js?v=081907822

File size of all javascript files combined

0.99MB

Javascript minifying

You can save 276.5KB (40% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.effieindex.com/assets/stylesheets/base.css?v=081907822
http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.css?v=081907822
http://www.effieindex.com/bower_components/dataTable/css/jquery.dataTables.css?v=081907822
http://www.effieindex.com/bower_components/dataTable/plugins/ColVis/css/dataTables.colVis.min.css?v=081907822
http://www.effieindex.com/bower_components/dataTable/css/jquery.dataTables.min.css?v=081907822

File size of all css files combined

245.24KB

CSS minifying

You can save 98.7KB (48% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.effieindex.com/assets/stylesheets/base.css?v=091848829 you can save 95.6KB (50% compression rate)
By minifying http://www.effieindex.com/.. /jquery-ui.css?v=091848829 you can save 3.1KB (18% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

32.91KB

Gzip compression

Error! By using Gzip you can save 347.5KB (75% compression) on your site.

By compressing http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.js you can save 347.5KB (75% compression rate)
By compressing http://www.effieindex.com/assets/stylesheets/base.css?v=091848829 you can save 165.9KB (87% compression rate)
By compressing http://www.effieindex.com/assets/javascripts/flot/jquery.flot.js you can save 93.3KB (77% compression rate)
By compressing http://www.effieindex.com/bower_components/jquery/dist/jquery.min.js you can save 53.5KB (64% compression rate)
By compressing http://www.effieindex.com/.. /jquery.dataTables.min.js you can save 51.6KB (66% compression rate)
By compressing http://www.effieindex.com/assets/javascripts/plugins.js?v=091848829 you can save 40.4KB (73% compression rate)
By compressing http://www.effieindex.com/bower_components/modernizer/modernizr.js you can save 34.7KB (69% compression rate)
By compressing http://www.effieindex.com/.. /jquery.dataTables.css?v=091848829 you can save 14.5KB (86% compression rate)
By compressing http://www.effieindex.com/.. /jquery.dataTables.min.css?v=091848829 you can save 12.7KB (85% compression rate)
By compressing http://www.effieindex.com/.. /jquery-ui.css?v=091848829 you can save 12.4KB (70% compression rate)
By compressing http://www.effieindex.com you can save 12KB (71% compression rate)
By compressing http://www.effieindex.com/.. /jquery.flot.categories.js you can save 4KB (67% compression rate)
By compressing http://www.effieindex.com/.. /dataTables.colVis.min.css?v=091848829 you can save 3.3KB (77% compression rate)
By compressing http://www.effieindex.com/.. /jquery.flot.resize.js you can save 1.9KB (57% compression rate)
By compressing http://www.effieindex.com/assets/javascripts/main.js?v=091848829 you can save 1.7KB (66% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.effieindex.com/assets/font/AvantGardeBold.woff	Expiry time is not specified
http://www.effieindex.com/assets/font/AvantGardeBook.woff	Expiry time is not specified
http://www.effieindex.com/.. /Index_page_trophy_sales_banner_v3.jpeg	Expiry time is not specified
http://www.effieindex.com/assets/images/logo.png	Expiry time is not specified
http://www.effieindex.com/.. /jquery.flot.categories.js	Expiry time is not specified
http://www.effieindex.com/assets/javascripts/flot/jquery.flot.js	Expiry time is not specified
http://www.effieindex.com/.. /jquery.flot.resize.js	Expiry time is not specified
http://www.effieindex.com/.. /jquery.dataTables.min.js	Expiry time is not specified
http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.js	Expiry time is not specified
http://www.effieindex.com/bower_components/jquery/dist/jquery.min.js	Expiry time is not specified
http://www.effieindex.com/bower_components/modernizer/modernizr.js	Expiry time is not specified
https://syndication.twitter.com/settings	10 minutes
https://platform.twitter.com/widgets.js	30 minutes
http://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

89.91KB

Image optimisation

You can save 7.4KB (32% compression) by optimising the images below:

By lossless compressing the http://www.effieindex.com/.. /Index_page_trophy_sales_banner_v3.jpeg you can save 7.4KB (32%) data.

Links

We found a total of 35 different links.
Internal links: 27
External links: 8

External links:

Link text (anchor)	Link strength
/ News
http://effieworldwide.tumblr.com
http://www.facebook.com/effieawards
https://twitter.com/#!/EffieAwards
http://www.linkedin.com/.. /effie-effectiveness-index-381826
http://twitter.com/share?url=http://www.effieindex.com/index.cfm
https://www.facebook.com/.. /index.cfm
https://www.linkedin.com/.. /index.cfm

Internal links:

Link text (anchor)	Link strength
http://www.effieindex.com
/ Home
/ Global Rankings
2016 Overview
Agencies
Independent Agencies
Agency Networks
Agency Holding Groups
Brands
Marketers
/ About
/ Awards
/ 2016 North American Rankings
Overview
Agencies
Independent Agencies
Agency Networks
Agency Holding Groups
Brands
Marketers
NEW: 2016 North American Effie Rankings Announced June 2, 2016
View Global Rankings Announced April 2016
Individual Agency Offices
Independent Agency Offices
About
Terms & Conditions
Contact Us

Website security

52.16.9.8

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

ukweddingawards.com

nwadesigncouncil.com

nwadesigncouncil.org

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of effectivemarketingindex.com