SEO report of effectivemarketingindex.com

Redirected to www.effieindex.com/

Effie Effectiveness Index

www.effieindex.com/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.effieindex.com/

Character length : 19

Title
Effie Effectiveness Index
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

Linkedin115

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Effie Effectiveness Index

Character length : 25

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
000200
Heading structure in the source code
  • <H4> NEW: 2016 North American Effie Rankings Announced June 2, 2016
  • <H4> View Global Rankings Announced April 2016
Word cloud
  • agency8
  • rankings7
  • effie7
  • agencies5
  • announced4
  • marketers4
  • holding4
  • brands4
  • networks4
  • global3
  • independent3
  • groups3
  • index3
  • most2
  • effectiveness2
  • overview2
  • north2
  • worldwide2
  • offices2
  • award2
  • american2
Keyword matrix
wordtitledescriptionsheading
agency
rankings
effie
agencies
announced
marketers
Two Word cloud
  • networks agency2
  • effie index2
  • agency holding2
  • independent agencies2
  • brands marketers2
Three Word cloud
  • groups brands marketers2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 7 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
33
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.effieindex.com/bower_components/modernizer/modernizr.js
  • http://www.effieindex.com/bower_components/jquery/dist/jquery.min.js
  • http://www.effieindex.com/.. /jquery.dataTables.min.js
  • http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.js
  • http://www.effieindex.com/assets/javascripts/flot/jquery.flot.js
  • http://www.effieindex.com/.. /jquery.flot.categories.js
  • http://www.effieindex.com/.. /jquery.flot.resize.js
  • http://www.effieindex.com/assets/javascripts/plugins.js?v=091848829
  • http://www.effieindex.com/assets/javascripts/main.js?v=091848829
List of render blocking css files
  • http://www.effieindex.com/assets/stylesheets/base.css?v=091848829
  • http://www.effieindex.com/.. /jquery-ui.css?v=091848829
  • http://www.effieindex.com/.. /jquery.dataTables.css?v=091848829
  • http://www.effieindex.com/.. /dataTables.colVis.min.css?v=091848829
  • http://www.effieindex.com/.. /jquery.dataTables.min.css?v=091848829

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.effieindex.com/bower_components/modernizer/modernizr.js
  • http://www.effieindex.com/bower_components/jquery/dist/jquery.min.js
  • http://www.effieindex.com/bower_components/dataTable/js/jquery.dataTables.min.js
  • http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.js
  • http://www.effieindex.com/assets/javascripts/flot/jquery.flot.js
  • http://www.effieindex.com/assets/javascripts/flot/jquery.flot.categories.js
  • http://www.effieindex.com/assets/javascripts/flot/jquery.flot.resize.js
  • http://www.effieindex.com/assets/javascripts/plugins.js?v=081907822
  • http://www.effieindex.com/assets/javascripts/main.js?v=081907822
File size of all javascript files combined
0.99MB
Javascript minifying
You can save 276.5KB (40% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.effieindex.com/assets/stylesheets/base.css?v=081907822
  • http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.css?v=081907822
  • http://www.effieindex.com/bower_components/dataTable/css/jquery.dataTables.css?v=081907822
  • http://www.effieindex.com/bower_components/dataTable/plugins/ColVis/css/dataTables.colVis.min.css?v=081907822
  • http://www.effieindex.com/bower_components/dataTable/css/jquery.dataTables.min.css?v=081907822
File size of all css files combined
245.24KB
CSS minifying
You can save 98.7KB (48% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
32.91KB
Gzip compression
Error! By using Gzip you can save 347.5KB (75% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
14
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.effieindex.com/assets/font/AvantGardeBold.woffExpiry time is not specified
http://www.effieindex.com/assets/font/AvantGardeBook.woffExpiry time is not specified
http://www.effieindex.com/.. /Index_page_trophy_sales_banner_v3.jpegExpiry time is not specified
http://www.effieindex.com/assets/images/logo.pngExpiry time is not specified
http://www.effieindex.com/.. /jquery.flot.categories.jsExpiry time is not specified
http://www.effieindex.com/assets/javascripts/flot/jquery.flot.jsExpiry time is not specified
http://www.effieindex.com/.. /jquery.flot.resize.jsExpiry time is not specified
http://www.effieindex.com/.. /jquery.dataTables.min.jsExpiry time is not specified
http://www.effieindex.com/bower_components/jquery-ui/jquery-ui.jsExpiry time is not specified
http://www.effieindex.com/bower_components/jquery/dist/jquery.min.jsExpiry time is not specified
http://www.effieindex.com/bower_components/modernizer/modernizr.jsExpiry time is not specified
https://syndication.twitter.com/settings10 minutes
https://platform.twitter.com/widgets.js30 minutes
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
89.91KB
Image optimisation
You can save 7.4KB (32% compression) by optimising the images below:

 Links

We found a total of 35 different links.
Internal links: 27
External links: 8

External links:

Link text (anchor) Link strength
/ News
http://effieworldwide.tumblr.com
http://www.facebook.com/effieawards
https://twitter.com/#!/EffieAwards
http://www.linkedin.com/.. /effie-effectiveness-index-381826
http://twitter.com/share?url=http://www.effieindex.com/index.cfm
https://www.facebook.com/.. /index.cfm
https://www.linkedin.com/.. /index.cfm

Internal links:

Link text (anchor) Link strength
http://www.effieindex.com
/ Home
/ Global Rankings
2016 Overview
Agencies
Independent Agencies
Agency Networks
Agency Holding Groups
Brands
Marketers
/ About
/ Awards
/ 2016 North American Rankings
Overview
Agencies
Independent Agencies
Agency Networks
Agency Holding Groups
Brands
Marketers
NEW: 2016 North American Effie Rankings Announced June 2, 2016
View Global Rankings Announced April 2016
Individual Agency Offices
Independent Agency Offices
About
Terms & Conditions
Contact Us

 Website security

IP
52.16.9.8
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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effectivemarketingindex.com

effectivemarketingindex.com

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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